Untold Stories About Topics for a Argument and Persuasion Essay That You Must Read or Be Left Out

Untold Stories About Topics for a Argument and Persuasion Essay That You Must Read or Be Left Out Bear in mind you could make funny argumentative essays if you do a few things. Sure, with this kind of a tremendous selection of topics to select from, picking just one may be challenging. On the opposing side, obtaining a list of good persuasive essay topics is inadequate. You may trust us to supply expert assistance for many of your academic writing needs. Not just that but students will be in a position to access their online courses and be in a position to follow along with the lecture through powerpoints. They should be allowed to pray in school. They are used to the fact that their professors give them the assignment's topic. In such a scenario, a student must select a proper topic to write about. Overall, you can observe that writing a persuasive essay isn't a brain surgery. An argumentative paper is part of the persuasion. Think of what you know. How to Choose Topi cs for a Argument and Persuasion Essay Choose from popular topics that folks are passionate about. Besides, the shortage of appropriate grammar makes the listeners eliminate respect to the speaker. Second, talk what you shouldn't do instead of what should be carried out. You are able to learn the act of persuasion the very same way you learn to compose an apa paper. For quite a few, it is challenging to differentiate between argument and persuasion. Writing an argumentative essay can at times be confusing since you don't necessarily understand how to compose a convincing argument. Persuasion is a kind of argument whenever there is logic and reasoning involved with the practice. You should first choose a good topic with an argument, credible information to back up your viewpoint, a good stance on your side, and a great counter-argument that will help you sound less biased. Odds are, all you have to do is relax and locate a topic you're passionate about and, needless to say , one that's debatable. Make sure your topic is not overly broad to ensure it is manageable. Deciding on your topic isn't that easy. Problems connected with drugs are somewhat contradictive. Most Noticeable Topics for a Argument and Persuasion Essay Moral argumentative essay topics are a few of the simplest to get carried away with. Your essay should consist of recent statistics and data from reliable sources. All persuasive essays are like argumentative essays. Writing a persuasive, argumentative essay can be challenging, and at times it can find a little confusing. Recent argumentative essay topics that are related to society is going to do. Nobody really wishes to compose an essay. Weave in your perspective to earn your essay unique. Every argumentative essay ought to have an opposing view which can help you to prove you're right. What Does Topics for a Argument and Persuasion Essay Mean? The list you'll find here is not aiming high merely to persuade people who you're right. There's a remarkable solution to your issue! It is very important to settle on a topic which you really care about because you will likely enjoy writing and it's going to be less difficult for you to have a stand on such problem and defend your standpoint. When you're picking your topic, remember that it's much simpler to write about something which you presently have interest ineven in case you don't know a great deal about it. Just comply with the guidelines stated above, and you'll be well on your way to writing a fantastic persuasive essay. Moreover, in-text citations will present your awareness of the various papers formats. At the conclusion of these list, you are going to discover links to a variety of argumentative paragraphs and essays. You may see that the method is practically always the exact same. Persuasive essays are a really good means to encourage the reader to check at a particular topic in a different light. It's important to understand that essay topics are just basic ideas that leave you pondering a notion that might be a huge deal to another person. Still, figuring out the very best topic for your essay isn't your only concern for a student. Deciding upon the proper topic for a persuasive speech can be not such an easy matter to do as it might appear. Figure out which of the topics, you currently have a fairly good background on which will make it possible for you to have a relative edge. It's possible to go for an intriguing topic from any area of science. Persuasion is a type of art, and putting everything together to find a good stuff is very useful. Ultimately, keep in mind that a huge portion of being effective in persuasion is the capacity to attract your audience's emotions. Persuasive writing is quite common in actual life. Don't ever doubt what you're writing because in the event you do, it is going to show in your work. Possessing excellent research abilities and selecting a superb topic is vital. The value of research in persuasive writing may not be overstated. The Nuiances of Topics for a Argument and Persuasion Essay Young writers may try simple on-line citation generators which are generally at no cost. Books should not be banned. Begin with general subjects that you are conversant with then narrow down to a certain topic. Students need to be careful about posting on social networking.

Dr. Ben Carson As A Leader Of A Nation - 1638 Words

As the United States prepares for the coming presidential race in 2016, circumstances throw into question which qualities a candidate should possess in order to be successful and make a positive impact on the nation. Looking into the past, one can surmise that the best leaders must be brave, and filled with indomitable courage, compassion, and hope. The president is one leading millions and making key decisions which have enormous ramifications. As the leader of a nation, he or she speaks out in times of joy and crisis, setting the tone for the entire government body. Dr. Ben Carson is a candidate with unusual roots that are far removed from the usual candidate’s political or military experience. Carson grew up as a poor, African†¦show more content†¦Carson went so far as to exclaim in his own autobiography that, â€Å"For whatever reason, the God of the universe, the God who holds galaxies in His hands, had seen a reason to reach down to a campus room on Planet Eart h and send a dream to a discouraged ghetto kid who wanted to become a doctor† (taleoftwocarsons), If Ben Carson were to read The Autobiography of Malcolm X, it could reconnect him with his past, his community, and a shared struggle that has led to a shared strength. Malcolm X is the pinnacle example of a man from humble beginnings finding himself, his connection to others, and his voice. His humility made him authentic, meaningful, and resonant with society at large. The Autobiography of Malcolm X has been in continuous publication since its first edition was printed in 1965. Not only a canonized text of Malcolm X’s story, it also contains such an important perspective on the history of inequality. In fact, it has been required reading in public schools for decades. The New York Times called the book, â€Å"Extrordinary. A brilliant, painful, important book† (X). Spike Lee, American director who directed the film Malcolm X, Praised the autobiography as, â€Å"T he most important book I’ll ever read. It changed the way I thought; it changed the way I acted. It has given me the courage that I didn’t know I had inside me.Show MoreRelatedLeadership Qualities Of An Effective Leader1075 Words   |  5 PagesLeadership: the definition states that someone in the position of leader, who guides or directs a group. This definition is hauntingly broad to me. Leadership, I believe, is not an idea that can be defined. It is instead an exemplary action by a single person whose best interest lies with the betterment of the group, and not himself. The qualities of an effective leader are apparent in Lord of the Flies. As for an effective leader in today’s society, this essay will analyze the leadership qualitiesRead Moreelizabeths Essays2751 Words   |  12 Pagesnever heard of the movie or the man, Dr. Ben Carson, I found his story and life inspirational. I felt drawn to know more about him. Following the movie, my daughter, Eliza beth, and I goggled Dr. Carson. Since the movie begins with Ben Carson as a poor child who is bullied and made fun of due to his poverty, poor grades in school, and lack of friends, Elizabeth could relate to his insecurities, fears, and anger. As the movie moved through the life of Ben Carson, we saw how he overcame all the obstaclesRead MoreDr. Ben Carson From The Republican1076 Words   |  5 PagesIn the upcoming United States presidential election which will take place at November 8th, 2016, candidates are trying to obtain nomination from their own party through the primary election. Dr. Ben Carson from the Republican is one of them. He announced his bid in the election on May 4th, 2015, at the Charles Wright Museum of African American History in Detroit. In his announcement speech, he approached the audience with all three persuasion techniques. Logos, in which he’s well known of, the usageRead MorePresidential Election : Presidential Elections1114 Words   |  5 Pa gesThe Democratic Party is more straightforward with Hillary Clinton as the front-runner with Burney Sanders following behind. The Republican Party is more spread out with various candidates including Donald Trump (the front-runner), followed by Dr. Ben Carson, Jeb Bush, Carly Fiorina, Marco Rubio, Ted Cruz, Chris Christie, Mike Huckabee, John Kasich and Rand Paul. Donald Trump, the leading candidate for the Republican Party, follows two goals stated in the Preamble of the United States Constitution:Read MoreThe Debate Over America Needs Change Now More Than Ever And Vote For Your Own Candidate?1488 Words   |  6 Pagespresident and vice president must come from different states. American politics has been dominated by a two-party system ever since George Washington retired to Mount Vernon, but the parties have changed, separated, and evolved dramatically as the nation was forced to struggle with new challenges at home and abroad. By 1816 the Federalist Party had dissolved, but Jefferson’s Democratic-Republican Party remained and continues to exist today as the Democratic Party. Over the years different partiesRead MoreThe Syrian Refugee Crisis And The Middle East2015 Words   |  9 Pagesknown by many as the home of the free. While this may be something many Americans identify to be true, the struggle for freedom in Syria is a battle that is displacing many citizens of that region. Throughout the media, there are reports of political leaders taking different stands and positions on the Syrian refugee crisis and displacement in the Middle East. According to Webster’s dictionary, the definition of displacement is â€Å"to force (people or ani mals) to leave the area where they live†. More recentlyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSelf-Assessment Library How Good Am I at Building and Leading a Team? 308 glOBalization! Group Cohesiveness across Cultures 314 An Ethical Choice Using Global Virtual Teams as an Environmental Choice 315 Myth or Science? â€Å"Teams Work Best Under Angry Leaders† 320 Self-Assessment Library What Is My Team Efficacy? 322 Point/Counterpoint We Can Learn Much About Work Teams from Studying Sports Teams 326 Questions for Review 327 Experiential Exercise Fixed versus Variable Flight Crews 327 Ethical DilemmaRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University

Corporate Governance Board Gender Diversity

Question: Describe about the Corporate Governance for Board Gender Diversity. Answer: Introduction The aim of this report is to develop the understanding of requirement of the gender diversity in the coroporate governance of the listed organizations in the Australian stock exchange (ASX) and the estimation of the women ratio in the ASX 200 board members. At the same time, this report focuses on the gender diversity issues to meet out the women criteria in the board organization. Along with this, this report also focuses on providing the different evidence to enhance the business performance in the context of the gender diversity. On the other hand, this report identifies the business areas through gender diversity. Finally, this report provides some recommendation to initiate the gender diversity policy for the organization's board. Gender Diversity Gender diversity means the company demonstrates the men and women are in equal or good percentage. In the other words, generally gender diversity in the board represents both the male and female members in the organization (Nanda, 2014). Gender diversity increases the awareness in the context of the different genders. Issues in Gender Diversity Gender diversity is a major issue for the top level management organizations as they are many organisations whose board members have mostly comprises of men only. At the same time, some of few Australian firms give priority to the women at top level management board such as Harvey Norman, ingeus, and Carman's Fine Foods (Kumar and Zattoni, 2016). But, in currently, 95% top level persons in Australian firms are men.Currently, 23.4% women are working in the top level management in the ASX 200. However, still, no woman is representing in the ASX 200 top 20 boards. As a result, it can be said that Australia ASX 200 boards are not able to meet the 30% criteria of women in the top board. In addition, in ASX 200, 93% (185 companies) companies have a policy of gender diversity for women on board. Above diagram indicates the women directorships in the Australian stock exchange ASX 200, therefore, there are 23.4% womens are working in the board organization. Benefits of Gender Diversity There are different benefits of gender diversity in the organization such as gender diversity enhances the reputation of the firm that will impact the organization performance. Along with this, gender diversity is effective for a listed ASX organization because gender diversity develops and help in bringing innovation in the new technology through knowledge and skills of different genders, which is quite helpful to increase the productivity of the firm. On the other hand, on the basis of gender diversity, different viewpoints of men and women are available to solve the organization problems. Simultaneously, on the basis of gender diversity company can easily increase their customer base size. Furthermore, the large scale of female participation in the organization would increase the share price of the firm. Consequently, more investors would be attracted towards the firm, which increases the confidence of the firm (Richard, et al., 2013). At the same time, female directorship can increase the effectiveness of the corporate governance of the firm because of female employee more aware the social dynamics and human issues. Simultaneously, a female director is helpful for the organization because it enhances the strategic pools of the organization and improving intra-Australian board communication. Business Performance Evidence of the Gender Diversity Telstra Telecomm Australian Company has adopted a gender diversity strategy of 50% males and females in the board organization, which is helpful to enhance the company performance. Telstra is the largest telecom company in the Australia and won the women business award in 2015. On the other hand, Facebook also adopted a little bit gender diversity policy because company appoints the Sheryl sandberg in the board because she was the successful female entrepreneur, while she joined the Facebook board the user base of the Facebook increased 10 times and she improved the technology sector of the company. Consequently, the company has valued $100 billion which is half GDP of the Nigeria (Hoogendoorn, et al., 2013). Besides this, Google is also adopted the gender diversity policy consequently, company appoints the Susan Wojcicki as a CEO of the YouTube in Google and her decision is effective for the company growth. Along with this, she provides the effective profitable ideas to the Google, which is quite helpful to enhance the feasibility of the firm. Simultaneously, she is powerful in advertising sector and her efforts increase the Google advertising revenue i.e. $43 billion (Marinova, et al., 2015). In addition, Reynolds American water also adopted the gender diversity policy. Consequently, company is selected the Susan M. Cameron. She takes the effective strategic decision towards the company that was quite helpful to increase the reputation of the firm in the tobacco sector. This firm appreciates the gender diversity and provides the financial rewards on the basis of her effective performance. While the Susan M. Cameron improves the competitive advantage of the company and her efforts in the company strategic decision to accomplish the objectives. Apart from this, many of the firms have inequality gender diversity because companies may think women are not capable of doing work at top level management. Such originations may face the problem of communication barriers, cultural resistance, discrimination, which has impact upon the company performance. Moreover, without gender diversity policy in the firm decreases the share prices of the firm and their investor due to gender discrimination. Although this topic is being selected for this report because in the current environment, gender diversity has positive impacts on the company performance and it corporate governance (Hoogendoorn, et al., 2013). Along with this, gender diversity increases the feasibility of the firm. Recommendation of the Australian Stock Exchange Corporate governance council (CGC) of Australia has issued the various recommendations for all the listed entities in the Australian stock exchange in the context to the gender diversity. The Australian Institute of Company Directors has issued the guidelines to all the Organizations who have listed in the ASX should disclose the men and women proportion ratio in the board organization. Along with this, company should enclose how it identifies the senior executive positions in the board as to know and encourage the gender diversity. Besides this, ASX recommends that every organization should disclose their corporate governance report in the Australian stock exchange to know the gender diversity objectives and to know the role of women employees in the board of the organization (Vafaei, et al., 2015). In spite of this, The Australian Institute of Company Directors (AICD) should recommend to all the organizations to make a policy related to gender diversity as including measurable aim which is helpful to establish the effective relationship with investors. As a consequence, AICD aims to provide the transparency in the organizations as to encourage the organizations to increase women participation in the senior roles. Conclusion From the above report, it can be summarized that every organization needs to develop the policy of gender diversity ratio of men and women in the top level management, which is helpful to raise the business productivity among the shareholders in the market. Meanwhile, ASX 200 can achieve the target of 30% women in the board at the end of 2018 due to effective gender diversity policy (Richard, et al., 2013). At the same time, this report examines the organization can raise their investor's relations and feasibility on the basis of gender diversity policy. Part B Introduction Whistleblowers policy is the essential part of corporate governance that is made by the company. This report discusses the best-practice contemporary standards for whistleblower policies which, are suggested by the federal and state government. This report also presents the legislation that is made for whistleblowers in the Australia. This report also discusses the objectives, requirements and eligibility criteria for public sector and private sectors whistleblowers. In the last, this report presents the recommendation for listed companies on the Australia stock exchange. Best-Practice Contemporary Standards for Whistleblower Policies Whistleblower Whistleblower is a person who represents any kind of business information and activity that is deemed illegal, unethical, and wrong within an organization. They could be both in private or public sectors. The Business information that is suspected wrong generally includes infringement of business policy and rules, law, regulation, and risk to public interest and national protection (ASIC, 2016). Other unlawful activities are fraud and corruption. Whistleblowers select the sources to get information and represent it either internally or externally. Internally, the whistleblower can pass their accusation to those people who work within the accused organization. On the other side, externally, the whistleblower may bring an accusation to the third parties who are outside of the accused organization. Australian Whistleblower Legislation The Public Sector In 2002, the Australian government had committed to provide the best-practice legislation to persuade and protect public interest disclosure within the administration. These Australian whistleblower protection rules are moderately wide-ranging for the public sector. Further, federal and state legislation covers all jurisdictions with the intention to ensure reliability and responsibility in the public sector (Harris, et al., 2015). Following are several acts that are constituted by the Federal and State government to protect the Whistleblowers public interest: Whistleblowers Protection Act 1993, (South Australia), Whistleblowers Protection Act 1994, (Queensland), Public Interest Disclosures Act 1994, (New South Wales), Public Interest Disclosure Act 2012, (Australian Capital Territory), Public Interest Disclosure Act 2013, (Commonwealth), Protected Disclosure Act 2012, (Victoria), Public Interest Disclosures Act 2002, (Tasmania), Public Interest Disclosure Act 2003, (Western Australia), Public Interest Disclosure Act 2008, (Northern Territory) (ASIC, 2016). Objectives The main objective to make the laws is to provide the security to the whistleblower. Security indicates that report on unlawful activity. Another objective is to provide appropriate protection for those people who make these kinds of reports. Further, these laws are effective to provide the structure that correctly deals with the reported matters (Weimer and Vining, 2015). These laws are beneficial to provide protection to whistleblowers such as, to protect against the unfair treatment and to suffer any detriment. Shortcomings The reportable illegal behavior is unclear and differs among the jurisdictions. Furthermore, unidentified grievances are not always protected by the jurisdictions. In addition to this, it is not clear, which government will protect to whistleblower and what ways will be used to provide protection. The responsibility on the agencies differs and is also unclear (Shukla and Limbasiya, 2015). In addition to this, the nonexistence of supervision agency creates difficulty in protecting the whistleblower. The Private Sector For the private sector, legislative protection is significantly weaker. Because the primary provisions are contained in the federal corporation act 2004 that only cover the whistleblower reporting breaches of the Corporation Act and the ASIC Act. According to the part 9.4AAA Section 1317 AA-AE, a person is protected as the whistleblower if they have a distinct position like an officer of the company, workforces of the company, a contractor and human resources who have contracted to supply goods and services to the firm (Whistleblowing Solution, 2016). The Corporations Act prohibits retaliation against the whistleblower and grants them a civil rights such as looking for replacement of employment. Eligibility for the whistleblower The person who has a sound track record and do not involve in any civil and criminal proceedings in past. In addition to this, any contractual liabilities and remedies should not be imposed on the whistleblower (Ion, et al., 2015). It means that secrecy provisions in any employment contracts will not disqualify the process of whistleblowing. Note: The Corporations Act unable to present that the person is not involved in civil or criminal subject matter, and is also unable to determine the behavior of a person that is exposed by the disclosure. Position of whistleblowers Whistleblowers provide the protection so; they must be in a top level position within the organization. They must be part of ASIC or the auditor of the company or the staff member of the audit team that conducts the audit of the company. In addition to this, the whistleblower must be appointed as the director, secretary and senior manager of the company (Taiwo, 2015). Further, they must be authorized by the company to receive disclosure. Requirements for whistleblower To prompt the provisions of the Corporations Act, the discloser must act in good faith. They must give their name before representing the whistleblowing activities. Whistleblowers have reasonable justification to suspect that the information that they will represent is related with company or an officer or workers (Brough, et al., 2015). Further, they cannot breach the provision of the Corporations legislation such as Corporations Act and the ASIC Act. The Whistleblower Program (AS 8004-2003) is executed in the private sector to provide the key requirements for the whistleblowing framework (Yeoh, 2015). Further, Confidentiality, secrecy, and protection are also included in this program. Conclusion From the above interpretation, it is concluded that whistleblower is the person that represents any kind of business information with insider and outsider of the organization. It is also summarized that they engage in two sectors that are private and public sectors. Further, there are different best-practices contemporary standards for whistleblower policies that made by the federal and state government to protect the whistleblowers. It is also concluded that whistleblower appointed in top level position within the company and they have right to disclose the unlawful activities and code of conduct internally and externally. Recommendations of the Australian Stock Exchange (ASX) In 2003, corporate governance council of the Australian Stock Exchange (ASX) has issued the principle of corporate governance and best practice recommendation. Companies that are listed on the Australian Stock Exchange (ASX) should establish the code of conduct for directors and senior executives so that they can trade fairly (Zadek, er al., 2013). In addition to this, the company should foster and encourage the whistleblowing by the employees so that any misleading activity can be identified. In 2007, the Corporate Governance Council of ASX has undertaken the extensive review where it suggested that company should identify the actions that are followed by the management to encourage the reporting of unlawful or unethical behavior. In addition to this, the company should actively promote the ethical behavior within the organization for more transparency. Moreover, the company should protect the whistleblowers that report against the violation in the good faith (Parsons, 2016). The company should also protect its procedures that deal with these types of subject matters. References ASIC (2016) Whistleblowers-company officeholder obligations. [Online]. Available at: https://asic.gov.au/for-business/running-a-company/company-officeholder-duties/whistleblowers-company-officeholder-obligations/ (Assessed: 10 September 2016). Brough, P., Brown, J. M., and Biggs, A. (2015) Improving criminal justice workplaces: Translating theory and research into evidence-based practice(Vol. 32). UK: Routledge. Harris, E., Petrovits, C., and Yetman, M. H. (2015) Why Bad Things Happen to Good Organizations: The Link Between Governance and Asset Diversions in Public Charities,Journal of Business Ethics, pp. 1-18. Ion, R., Smith, K., Nimmo, S., Rice, A. M., and McMillan, L. (2015) Factors influencing student nurse decisions to report poor practice witnessed while on placement,Nurse education today,35(7), pp. 900-905. Parsons, P. J. (2016)Ethics in public relations: A guide to best practice. UK: Kogan Page Publishers. Shukla, H., and Limbasiya, N. (2015) Board EffEctivEnEss: an Evaluation BasEd on corporatE GovErnancE scorE,International Journal of Business Ethics in Developing Economies,4(1) pp. 40-48. Taiwo, S. F. (2015) Effects of Whistle Blowing Practices on Organizational Performance in the Nigerian Public Sector: Empirical Facts from selected Local Government in Lagos and Ogun State,Journal of Marketing and Management,6(1), p. 41. Weimer, D. L., and Vining, A. R. (2015)Policy analysis: Concepts and practice. UK: Routledge. Whistleblowing Solution (2016) Australian Whistleblower Legislation. [Online]. Available at: https://www.whistleblowing.com.au/learn/whistleblowing/whistleblowing-legislation/ (Assessed: 10 September 2016). Yeoh, P. (2015) Whistleblowing laws: Before and after SarbanesOxley, International Journal of Disclosure and Governance,12(3), pp. 254-273. Zadek, S., Evans, R., and Pruzan, P. (2013)Building corporate accountability: Emerging practice in social and ethical accounting and auditing. UK: Routledge. Hoogendoorn, S., Oosterbeek, H. and Van Praag, M. (2013) The impact of gender diversity on the performance of business teams: Evidence from a field experiment,Management Science,59(7), pp. 1514-1528. Kumar, P. and Zattoni, A. (2016) Corporate Governance, Board Gender Diversity and Firm Performance.Corporate Governance: An International Review,24(4), pp. 388-389. Marinova, J., Plantenga, J. and Remery, C. (2015) Gender diversity and firm performance: Evidence from Dutch and Danish boardrooms,The International Journal of Human Resource Management, pp. 1-14. Nanda, S. (2014)Gender diversity: Crosscultural variations. USA: Waveland Press. Richard, O. C., Kirby, S. L. and Chadwick, K. (2013) The impact of racial and gender diversity in management on financial performance: How participative strategy making features can unleash a diversity advantage,The International Journal of Human Resource Management,24(13), pp. 2571-2582. Vafaei, A., Ahmed, K. and Mather, P. (2015) Board Diversity and Financial Performance in the Top 500 Australian Firms.Australian Accounting Review, 25(4), pp. 413-427.

The Game Of Sports Marketing Essay Example For Students

The Game Of Sports Marketing Essay The Game of Sports MarketingThe business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a companys goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics. ?Sports marketing is simply any sales or publicity-related activity associated with an organized sporting event (or events), its personalities, or the celebrity lifestyle of its participants? (Schaaf 22). There are two components of sports marketing: the marketing of sport and marketing through sports. Marketing of sport consists of the actual marketing of a particular spo rt such as football or baseball. This includes, but is not limited to, signage, endorsements, print media, broadcast media, billboards, and news media. Examples of marketing through endorsements are Michael Jordan wearing Nike shoes or John Elway drinking Coors Beer. Any type of media that mentions a team or athletic organizations is an example of marketing through the use of media. There are also many other ways of actually marketing or promoting the sporting event. Unlike marketing of sports which consists of marketing before and after a particular event, marketing through sports consists of marketing or promoting a particular product at a sporting event or in conjunction with a sporting event. This includes, but is not limited to, signage at the stadium, promotions during event, and free give-a-ways. Every professional team or athlete participates in some kind of marketing or promotion. Not only do the ?major leagues? participate in the marketing process but so do the smaller, ?m inor leagues? do as well. Every athletic organization, big or small, needs sports marketing for its survival. Sports marketing is needed because it helps the athletic organizations obtain profit, which is needed for survival. We will write a custom essay on The Game Of Sports Marketing specifically for you for only $16.38 $13.9/page Order now ?For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage? (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions. Another objective of sports marketing is creating sales. ?The modern sports marketer is charged with one simple responsibility: to increase t he sources of revenue? (Westerbeek 6). This includes obtaining more sponsors and also getting more spectators at the event. No longer is attendance enough to support a sports organization; the sports marketer must find ways to increase the number of sponsors and availability of sponsorships. Baseball and football organizations around the world are building new stadiums to increase room sponsorships, luxury boxes, and entertainment areas. The Atlanta Braves have built a new stadium, Turner Field, which is more like a amusement park than the traditional baseball stadium. They have added games, restaurants, and bars to attract fans, which help the team become profitable. The new age of sports marketing is here, it is one that is all about one thing: greed for more money. The athletic organizations are never satisfied with any level of profit. They are always in search of ways to make more money. .ueea7ef3ff3a5e289bc358aba79b85de1 , .ueea7ef3ff3a5e289bc358aba79b85de1 .postImageUrl , .ueea7ef3ff3a5e289bc358aba79b85de1 .centered-text-area { min-height: 80px; position: relative; } .ueea7ef3ff3a5e289bc358aba79b85de1 , .ueea7ef3ff3a5e289bc358aba79b85de1:hover , .ueea7ef3ff3a5e289bc358aba79b85de1:visited , .ueea7ef3ff3a5e289bc358aba79b85de1:active { border:0!important; } .ueea7ef3ff3a5e289bc358aba79b85de1 .clearfix:after { content: ""; display: table; clear: both; } .ueea7ef3ff3a5e289bc358aba79b85de1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ueea7ef3ff3a5e289bc358aba79b85de1:active , .ueea7ef3ff3a5e289bc358aba79b85de1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ueea7ef3ff3a5e289bc358aba79b85de1 .centered-text-area { width: 100%; position: relative ; } .ueea7ef3ff3a5e289bc358aba79b85de1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ueea7ef3ff3a5e289bc358aba79b85de1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ueea7ef3ff3a5e289bc358aba79b85de1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ueea7ef3ff3a5e289bc358aba79b85de1:hover .ctaButton { background-color: #34495E!important; } .ueea7ef3ff3a5e289bc358aba79b85de1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ueea7ef3ff3a5e289bc358aba79b85de1 .ueea7ef3ff3a5e289bc358aba79b85de1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ueea7ef3ff3a5e289bc358aba79b85de1:after { content: ""; display: block; clear: both; } READ: Outsiders Essay?Sports marketing is one of the most difficult tasks here at Clemson University,? states John Seketa. Here at Clemson University, the Athletic Department is responsible for marketing to the athletes, marketing corporate products to the fans, and marketing the event itself. Clemson must market to the athletes so that it can continue to have a successful program and continue to recruit champions. This includes things like Vickery Hall, ?the number one athletic enhancement facility,? its locker room and other facilities, and the coaches. Vickery Hall plays an important part in Clemsons recruiting process. It helps a student succeed while in school at Clemson Un iversity. Other crucial recruiting tools are the facilities here on Clemson Universitys campus. Coaches and administrators try to convince athletes that they will have the opportunity to play and practice with best equipment and facilities. The coaches play an important role in the marketing of Clemsons Athletic Department. John Seketa is responsible for the marketing of the products to the fans. He says, ?the timing of the actual marketing may be one of the most crucial times during the game.? The time an advertisement goes up on the mega-screen is crucial because a corporations wants to make sure as many people as possible see the advertisements. Seketas job is to please all corporate customers who participate in the marketing to the fans. Corporate customers include Coca-Cola, BI-LO, Hooters, and Naturally Fresh. They provide the money needed to support the Athletic Department in return for signs and advertisements at the game. Another aspect of Seketas job is to market the event so attendance at all events will increase. Some of my experiences with this process include hanging up signs downtown and passing out schedule cards. While working for John Seketa for a year and a half, I have learned what it takes to market an event of Clemsons caliber. It takes hard work and long hours. Without John Seketa, Clemson would be a less profitable athletic heritage. As you can see, sports marketing involves more than just making sure people attend the events; it involves a strategic plan to assure the success of the whole event. Sports and Games